Origo Shoes is a brand founded in 2021 by Cristina and Diego, a couple who created a barefoot footwear line inspired by their personal desire to find shoes that promote natural foot health for their children. After discovering the benefits of barefoot shoes, they fell in love with the industry and decided to launch their own brand. With production in Mexico and sales in both the United States and Mexico, Origo Shoes aimed to provide a natural footwear option for an increasingly health-conscious audience.
"They reached out to us in early 2021 with the idea of creating a barefoot brand for the U.S. market. They already had the name, branding, and suppliers, but they needed help launching their online store," explains Alejandro, Getmore’s Commercial Director, who has been involved in the project since its inception.
Since its launch, Origo Shoes has continued working with us in a long-term partnership, enabling the implementation of continuous improvements, such as a distributor module in 2023 to expand their reach into new regions.
The Challenge: Optimizing Key Metrics
Origo Shoes’ growth brought new challenges, particularly in the visual aspect of their store, which started to lag behind compared to modern design trends and competitors. Although the store had a solid structure and navigation, Getmore’s conversion optimization team helped Origo Shoes analyze their key metrics and identify an opportunity in their Add to Cart Rate—the percentage of users who add a product to their cart, one of the most critical metrics for any e-commerce business.
Alejandro explains: "By 2024, they realized they were falling behind in terms of visual appeal. We analyzed their metrics and found that the biggest opportunity was in their Add to Cart Rate. We noticed specific issues on the product page, such as the lack of visible color options and a size guide hidden in a dropdown, which were not optimized for conversion."
Another key challenge was balancing the client’s design expectations with our data-driven recommendations based on industry best practices. "It wasn’t just about aesthetics or trends—it was about data. We held several meetings to listen to their ideas, analyze their metrics, and adapt their vision into a format that optimized store performance," says Alejandro.
The Solution: A Data-Driven Redesign & Optimization
The store redesign focused on enhancing key aspects of the user experience, including the product page, category organization, and visual clarity of product details. We implemented strategic solutions to improve the store’s most important metrics:
1. Optimized Product Page
The new product page was redesigned to display multiple color options and facilitate size selection with swatches instead of dropdowns. This reduced customer effort while browsing, resulting in a smoother shopping experience. Now, users can view all colors and sizes at a glance, making navigation 100% intuitive.
2. Enhanced Navigation with Mega-Menu
We implemented a mega-menu to help customers quickly find products. As Origo Shoes expanded its product range over the years, the mega-menu became essential for improving navigation.
3. Product Badges & Meta-fields
We added product badges using meta-fields, providing key product details, such as generation and material information. This feature is especially useful for vegan customers looking for synthetic leather or those loyal to a specific product edition.
4. Product Linking for a Better Shopping Experience
We linked different but similar products as if they were variants within a single product page, significantly improving the user experience. Alejandro explains: "This was one of the biggest improvements because now, on a single product page, customers can see multiple color options without having to navigate elsewhere."
The Results: Higher Sales & Stronger Customer Engagement
Thanks to these strategic optimizations, the results were remarkable:
- Conversion rate: +22%
- Sales increase: +90%
- Returning customers: +26%
- Average order value: +14%
"What had the biggest impact was the increase in average order value and conversion rate. We realized that customers were adding more items to their cart when they could easily see multiple colors of a product they already liked. Instead of buying just one, they bought two," says Alejandro.
The Origo Shoes team was highly satisfied with the results and is now ready for the next step: improving their checkout completion rate. Cristina Oyaga, co-founder of the brand, shares her experience working with us:
Getmore are experts in what they do. Their knowledge of e-commerce development is up-to-date, precise, and insightful. The Getmore team has clearly defined roles, and each expert adds significant value to the project. Their project management is seamless; working with them is incredibly easy. For Origo Shoes, Getmore has been crucial in accelerating our learning curve in the e-commerce space. Our website is user-friendly for both administrators and customers; we consistently receive compliments from our suppliers and partners. Congratulations, Getmore!
Conclusion
This project, in collaboration with Shopify experts, showcases the power of a data-driven approach to e-commerce optimization. The store is now fully optimized to handle traffic more efficiently, increasing the likelihood that visitors will add products to their cart, leading to a significant boost in sales.
For other brands considering a redesign, Alejandro offers this advice:
"Analyze the data and understand why you want to redesign your store. It’s not just about aesthetics but about data-driven optimization."
Origo Shoes has strengthened its presence in the barefoot footwear market by partnering with a Shopify agency that prioritizes strategy, data, and e-commerce best practices. This redesign is just another step in their continuous growth and improvement journey.
At Getmore, we help brands like Origo Shoes unlock their full potential with data-driven e-commerce strategies. Let’s talk about how we can help your business grow!