Avera is a Mexican brand that started approximately three years ago, specializing in home and kitchen electronics. While their first sales channels were marketplaces like Amazon and Mercado Libre, today, their primary sales channel is their online store. Avera's unique value proposition lies in innovation, offering solutions that make daily life simpler and more efficient.
In early 2023, Avera approached us with the goal of migrating their store from WooCommerce to Shopify Plus. In their pursuit of a more personalized solution, they attempted to build a custom-coded online store, but it didn’t work out. That’s when they turned to Getmore, experts in e-commerce, to help them tackle this challenge. The result was a seamless migration to Shopify Plus, enriched with the integration of Rebuy and tailored strategies, significantly boosting Avera's key metrics.
The Challenge: Optimizing User Experience
Before working with Getmore, Avera faced several challenges with their platform, which was no longer meeting their growing business needs. For example, making even minor changes required the assistance of a developer, and updating products one by one consumed hours of their time.
Additionally, they needed to elevate their online store by enhancing the user experience as their conversion rates were declining. Another critical goal was to give more visibility to lesser-known products, such as those for pets, which were often overshadowed by their main home and kitchen product lines.
One of the biggest challenges during the migration process was the tight timeline. The goal was to launch the new store safely after Mexico’s Hot Sale in May, one of the most critical e-commerce events in the country. This required building a brand-new online store in just three months, migrating essential data—including 35,000 users and 80,000 orders—listing 150 SKUs, and integrating their ERP with Shopify Plus.
Solution: Migrating to Shopify Plus with Rebuy
While migrating to Shopify Plus was a natural step for Avera's growth, Getmore aimed to go beyond the basics. Our team implemented advanced strategies to enhance the user experience and improve key metrics such as conversion rates and average order value (AOV).
Rebuy Integration: A Personalized Experience
We proposed the integration of Rebuy, an app that personalizes the user experience by suggesting complementary products based on order history or pre-defined business rules.
This enabled Avera to:
- Increase AOV through strategic upselling.
- Highlight lesser-known products in their catalog.
- Offer a seamless shopping experience.
Key Rebuy functionalities included:
- Smart Cart: Suggested complementary products or services in the cart, based on user behavior.
- Frequently Bought Together: A widget recommending bundles of commonly purchased products, incentivizing users to add all items to their cart with one click.
- Related Products: Recommendations for similar or related products on the product page, improving visibility across categories.
- Checkout Extensions: Personalized upsell suggestions during the checkout process, exclusive to Shopify Plus.
Efficient Data Migration and Store Development
- Strategic Planning: We conducted a comprehensive analysis of Avera’s WooCommerce site to determine which pages, functionalities, and data to migrate.
- Data Migration: To ensure efficiency and security, we partnered with LitExtension, experts in platform data migration. While they handled the data transfer, we focused on building Avera’s Shopify Plus store from scratch.
- Store Creation: Given the tight timeline, we opted for a Premium Theme—specifically the Empire theme, designed for stores with extensive catalogs and optimized for performance.
Results: Exponential Growth
Following the successful migration and store launch, Avera experienced rapid improvements in key metrics:
Exponential Growth
- AOV increased by 12% within 60 days of implementing Rebuy, thanks to personalized user experiences and e-commerce best practices.
- Orders per transaction increased from an average of 1.0 on WooCommerce to 1.2 on Shopify Plus, driven by Rebuy’s cross-selling capabilities.
- 13% of orders were generated directly through Rebuy, leveraging AI-driven recommendations.
An Easy-to-Manage Store
- Avera moved from relying on developers to independently managing their store, including discounts, banners, and product updates.
- Changes that previously took three hours now take just 30 minutes, thanks to Shopify Plus functionalities and additional tools like Matrixify.
Improved User Experience
- The Empire theme and Shopify Plus platform are designed for scalability, significantly improving site performance and speed, leading to higher conversion rates.
- Customer loyalty and repeat purchase rates increased due to the enhanced shopping experience.
- New functionalities, such as a quiz to help customers choose the right water heater, streamlined the decision-making process for users.
Working with Getmore as our Shopify Plus Partner has been an excellent experience. Their team perfectly understood our needs and translated our vision into a functional and attractive online store. Thanks to their focus on usability, design, and user experience, we achieved a seamless migration from WooCommerce to Shopify Plus. From strategy and design to launch support, their service was impeccable. We highly recommend their services.
Conclusion
Migrating from one platform to another can feel daunting, given the risks to data and user experience. However, working with an experienced Shopify Plus Partner like Getmore, equipped with advanced technology and strategic insight, can make all the difference.
For Avera, this migration has been transformative, enabling exponential growth, increased customer satisfaction, and higher sales. On an average day, Avera now matches their best sales days on WooCommerce, while their "low" sales days surpass previous performance. These results stem from implementing robust tools and creating a tailored user experience.
This case highlights the power of Shopify Plus as a scalable platform for ambitious businesses. At Getmore, we specialize in making migrations seamless and empowering brands to reach their next level of growth.