Spring Air, one of Mexico’s most recognized mattress brands, has long been synonymous with quality, comfort, and trust. Despite its strong reputation, the brand faced technical challenges with its VTEX store, limiting its ability to scale, operate autonomously, and deliver an optimized shopping experience.
This year, Spring Air decided to migrate its online store to Shopify to reinforce its market position, improve daily operations, and ensure platform stability during key sales events like "Buen Fin", which is the equivalent of Black Friday Cyber Monday in the México. With the support of Getmore Shopify Experts, the brand successfully migrated to Shopify, tripled its sales in the first month post-launch, and gained the confidence to keep expanding.
The Challenge: Stability and Autonomy on a New Platform
Before working with Getmore, Spring Air operated on VTEX, a robust but technically complex platform requiring constant maintenance.
"We needed a stable store that allowed us to focus on the user experience and manage content autonomously. That’s critical for maintaining a good conversion rate," shared Marco, UX Manager at Spring Air.
Key challenges with VTEX included:
- Technical Dependency – Every store change required an external agency, slowing operations.
- User Experience – The store’s structure made navigation and purchasing decisions difficult.
- Peak Season Stability – Although VTEX didn’t struggle with traffic surges, Spring Air sought a platform that could ensure smooth performance during high-traffic events like Buen Fin.
The goal was to migrate to a more user-friendly, flexible platform without sacrificing performance—especially during peak sales periods.
The Solution: Migration to Shopify with Advanced Features
Spring Air’s migration to Shopify wasn’t just a platform switch—it was a complete store rebuild with a focus on UX optimization and efficient navigation. The redesign was implemented using the Focal Premium Theme, designed for high-volume e-commerce stores that emphasize storytelling, product visuals, and conversions.
1. Shopify Redesign with the Focal Theme
We optimized Spring Air’s online store using Focal, a premium Shopify theme, leveraging its built-in UX-enhancing features:
- Mega-menu – A streamlined navigation system allowing users to find products faster, essential for a large catalog with multiple categories.
- Custom First Fold on Product Pages – We redesigned the first fold to highlight key product information, simplifying the purchase decision-making process while incorporating industry best practices.
- UX-Focused Design – Every element was optimized to create a frictionless shopping experience, from homepage navigation to checkout.
2. Personalization & Cross-Selling with Rebuy
To increase average order value (AOV), we integrated Rebuy, an AI-powered upsell & cross-sell tool. We configured strategic widgets to enhance the shopping journey:
- Related Products – Personalized recommendations on product pages, encouraging exploration and higher-value purchases.
- Frequently Bought Together – Pre-selected bundles allowing customers to add complementary products with one click.
- Smart-Cart – An AI-powered cart suggesting add-ons based on customer behavior and business rules, boosting AOV.
3. Email Marketing Automation with Klaviyo
We implemented Klaviyo, a leading email marketing tool, to improve customer retention and reduce cart abandonment. Our setup included:
- Abandoned Cart Flow – Automated reminders to recover abandoned checkouts with personalized incentives.
- Additional Flows – Customer welcome sequences, browse abandonment recovery, and personalized re-engagement emails.
Results: A Record-Breaking Buen Fin & 3X Sales Growth
Despite the challenges of migrating from VTEX, Spring Air's new Shopify store delivered significant growth and operational improvements.
- Sales Tripled (+3X) – The first month after launch saw record-breaking revenue, surpassing all expectations.
- Conversion Rate & AOV Increased – Trust in the brand, combined with an optimized user experience, led to higher conversion rates and larger order values.
"Before, there were days when we had zero revenue. Now, we generate sales every day. It’s the best indicator of the site's health, and things are going great," says Marco, UX Manager at Spring Air.
Optimized Navigation & Operational Efficiency
By combining a Shopify migration with a premium theme, advanced Rebuy functionality, and Klaviyo automation, the new store became more efficient for both customers and the Spring Air team:
- Seamless Navigation – The mega-menu and optimized catalog structure allow users to find products faster.
- Operational Control – Shopify’s intuitive system eliminated third-party dependencies for inventory, pricing, and promotions.
One thing we always prioritize in a partner is a strong methodology, and we found that with Getmore. They never stopped moving forward and always worked with what we could provide. We collaborated as partners, not just as a client-agency relationship, and that made all the difference. The workflow, structure, and team setup made this process smooth and productive. Today, we are extremely happy with the results.
— Marco, UX Manager at Spring Air
Conclusion
Spring Air’s Shopify migration was more than a platform switch—it was a complete transformation of their operations and customer experience. They went from relying on third parties for every change to having a stable, autonomous, and high-performing store capable of handling peak-season traffic with ease.
This case study proves how a robust platform like Shopify, combined with an experienced Shopify Partner like Getmore, can help a brand scale and exceed its goals.
"The migration gave us stability and new features we didn’t have before. We were hesitant about switching platforms, but it turned out to be the best decision we could have made. Now, we’re ready to explore Shopify’s full potential to keep growing."
— Marco, UX Manager at Spring Air