Sunwarrior is a global brand with distributors worldwide, specializing in plant-based proteins and superfoods. With a strong commitment to quality and organic ingredients, Sunwarrior offers products that harness the power of plants to improve health and wellness. In 2022, the brand took a crucial step toward optimizing its e-commerce platform by partnering with Getmore, a Shopify Plus agency, to redesign its online store and implement ongoing enhancements that continue to deliver exceptional results.
The Challenge: Technical Optimization for Growth
Before working with Getmore, Sunwarrior faced several challenges with its Shopify store. Despite being a Shopify Plus user, the site was built on a generic template that did not meet the brand’s specific needs.
“They had several technical issues. For example, during high sales seasons, the mini-cart wasn't functioning properly, causing them to lose a significant number of sales,” explains Alejandro, Commercial Director at Getmore.
The solution was a full redesign that not only addressed technical problems but also aligned the customer experience with the brand’s values while improving internal operations.
Solution: Custom Redesign and Advanced Functionalities
The Sunwarrior store redesign focused on enhancing both user experience and site performance. The biggest challenges during the strategy and design phases included the high volume of content, such as blogs and recipes, and adapting it to the new theme. On the technical side, the key improvements included:
1. Migration to Native Shopify Metafields
Metafields allow for customized product information in Shopify. Before the redesign, Sunwarrior relied on third-party apps for metafields, negatively impacting store speed and operations. Migrating all product information to Shopify’s native metafields eliminated external app dependencies, improving store performance and scalability.
"It was a complex technical challenge, but it significantly impacted operational efficiency and site performance," says Alejandro.
2. Product Bundles & Linking
One major challenge was separating product flavors into individual listings rather than variations. This allowed each flavor to have unique content, including photos, names, and descriptions, while improving inventory management.
Additionally, we built the bundling functionality from scratch, linking related products within the same feature. While Shopify offers a native bundle app, it wasn’t viable in this case. Alejandro explains:
"This was one of the most challenging tasks because the products were already listed separately, not as variants. We had to custom-code the bundle feature and integrate product linking directly into it."
This improved operational control and product visibility, directly increasing the average order value (AOV) and enhancing the user experience.
3. Upsell & Cross-Sell with Rebuy
We implemented cross-sell and upsell functionalities using Rebuy’s widgets:
- Frequently Bought Together recommendations
- Smart-Cart with dynamic Free Shipping & Free Gift tiers
- Checkout product recommendations via Shopify Plus Checkout Extensions
These enhancements improved conversion rates and boosted AOV, allowing Sunwarrior to increase revenue from existing customers.
Results: Key Metric Growth
Despite the complex technical and strategic challenges faced during the redesign, the new store launch marked a turning point for Sunwarrior. Improvements were noticeable from the first month, with data-driven enhancements reflecting a significantly improved shopping experience.
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Conversion Rate: +66%
More visitors became customers, optimizing every store interaction. -
Reached Checkout Rate: +78%
A clearer, more intuitive checkout process reduced friction, increasing purchase completion rates. -
Subscription Growth: +51%
Aggressive seasonal promotions and retention strategies boosted customer loyalty and repeat purchases.
These improvements sustained revenue growth, reinforcing Sunwarrior’s leadership in the industry.
Ongoing Optimization: Retention Strategies
Following the redesign, the collaboration between Sunwarrior and Getmore focused on continuous data-driven iterations. Alejandro explains:
"We’ve iterated on the product page, mini-cart, mega-menu, and mobile experience—all based on A/B testing and continuous data analysis from their internal team."
Subscription & Promotion Enhancements
One of the key focuses has been customer retention. Over the past two years, we have implemented aggressive subscription discounts (up to 35%) using Recharge during peak seasons such as Black Friday – Cyber Monday.
How we optimized subscription promotions:
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Pre-launch preparation:
- Analyzed subscriber data in Recharge
- Created a CSV with current subscriber info
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Automated discount application:
- Adjusted pricing for new and existing subscribers
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End-of-promotion rollback:
- Reverted discounts to original percentages post-event
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Continuous auditing:
- Ensured correct pricing updates across Recharge & Rebuy widgets
Results from Subscription Promotions
- +17% growth in subscriptions in the first year of implementation
- +47% higher conversion rate compared to the previous year without subscription discounts
Campaign Highlight: Vegan Vince Retro Theme
Between May and July 2024, we developed a custom 80s-inspired store template for a marketing campaign centered around Vegan Vince, Sunwarrior’s iconic character.
Although initially planned for a one-month activation, the campaign extended to two months due to its strong performance. Post-campaign, metrics showed:
- +25% increase in Add to Cart rate
- +38% boost in Checkout rate
- +17% growth in completed orders
"An e-commerce brand evolves through multiple stages—from initial brand awareness to customer retention. In this phase, we focused on strategies that reduce Customer Acquisition Cost (CAC) and increase Lifetime Value (LTV) for Sunwarrior," explains Alejandro.
Today, 59.75% of Sunwarrior customers return for repeat purchases, nearly double the e-commerce industry average of 30%. This retention success is a direct result of:
- Subscription strategies
- Cross-sell automation
- Aggressive promotions at key moments
A Collaborative Success Story
Working with Sunwarrior has been both a challenge and a source of learning. Alejandro emphasizes:
"Many of the strategies we've implemented with Sunwarrior have become benchmarks for our other clients. Their e-commerce maturity constantly challenges us to innovate and refine solutions."
Sunwarrior also recognizes the value of working with a specialized Shopify Plus agency like Getmore. Their collaboration offers a cost-effective alternative to U.S.-based agencies, reducing costs by an estimated 60% while maintaining high-quality deliverables.
"When the client submits a request to the Project Manager, it goes through discussions with the Solutions Engineer, who then presents viable options. Together, we define the next steps—this level of collaboration is what ensures seamless execution," adds Alejandro.
This structured collaboration—including a Setup Specialist, Solutions Engineer, and Quality Control team—is why Sunwarrior and other top brands continue to trust Getmore as their Shopify Partner agency.
Conclusion
The Sunwarrior case study highlights how data-driven strategies, innovation, and continuous collaboration with a Shopify agency can transform an e-commerce store into a scalable and efficient platform.
From the initial redesign to ongoing iterations, Getmore has proven to be a key strategic partner, helping Sunwarrior achieve and exceed their goals.
This success story underscores the power of customization and optimization in e-commerce and how retention strategies and personalized promotions drive long-term growth. At Getmore, we help brands like Sunwarrior build scalable, high-performance e-commerce experiences. Let’s talk about your next big step.