Although it started for small entrepreneurs, today Shopify and Shopify Plus is not just a starting point for new companies, but it is also an ecommerce platform leader that responds to the needs of fast-growing businesses attracted to its advanced features. Shopify Plus, an even more customized solution, is directed to brands dealing with high-volume sales by offering a variety of advanced functionalities, leading to big brands choosing this platform for their ecommerce goals.
Besides having the freedom to create custom designs, Shopify Plus allows businesses to personalize checkouts, include extra themes, and relay on many other advantages like its security and technical performance. This allows any business, regarding of their size, to create a completely unique online store that efficiently matches with their branding. In this post, we will dive to some of the most well-known companies that are still operating on Shopify in 2024 and you may not know about it:
1. Taylor Swift Store
Shopify Plus is the platform preferred by many celebrities who are interested in marketing themselves as well as sell their products. Enter Taylor Swift, a Grammy Award winner and one of the world's top entertainers, who chose Shopify for the big opening of her official store in 2020. Fans can buy unique items here, such as clothes, bags, and her remastered vinyl records, which caused quite a stir when they were released. Swift's store is always flowing with traffic activity, but don't worry! Shopify smoothly manages the traffic, ensuring that her fans leave happy.
Gymshark, which was created by a student named Ben Francis, went from zero to hero in the Shopify world. After the site crashed on the peak of Black Friday for 8 hours, they decided to migrate from Magento to Shopify Plus, and talk about a growth spike! Gymshark accomplished great milestones by relying on the scalability of Shopify Plus, achieving £41 million in sales in 2017 and developing big social media followers of 5.1 million across 131 countries. As a result, it has emerged as one of the fastest-growing international leaders in the fitness and apparel industries.
3. Kylie Cosmetics
Kylie Cosmetics, valued at $1.2 billion, has pushed Kylie Jenner to the rank of a impressive self-made billionaire. Kylie Cosmetics has gained a lot of recognition, with a global reach of more than 170 countries and strategic relationships with major stores such as Ulta Beauty and Sephora. The brand's online store, powered by Shopify, stands out with a user-friendly layout and well-defined product categories, allowing customers to easily navigate. The availability of a variety of payment methods and shipping alternatives contributes to a smooth and seamless shopping experience.
Mattel partnered with Shopify to launch its Mattel Creations initiative, a platform meant for designers to reinvent some of the company's most iconic toys. Mattel was able to quickly adapt, interact with its customers on a worldwide scale, and use Shopify's solid infrastructure for seamless expansion in ecommerce as a result of this cooperation.
Beardbrand, a digitally native men's grooming brand, was formed in 2012 and began its Shopify journey in 2013. Beardbrand has made a huge mark beyond its famed hair care products, with a YouTube channel attracting over 1.62 million members. Beardbrand grew from entrepreneur Bandholz's revelation, inspired by beard and mustache championships, that there was a neglected industry lacking proper care products to become a Shopify success story with an annual revenue of $7 million.
6. Rebecca Minkoff
Rebecca Minkoff is a global brand that offers a wide range of clothing, purses, footwear, jewelry, watches, and accessories. The website displays the brand's commitment to innovation, with 3D modeling and augmented reality (AR) on product pages to improve the shopping experience. The positive impact of these features on Rebecca Minkoff's performance is clear: shoppers are 44% more likely to add an item to their cart after interacting with it in 3D, and visitors are 65% more likely to place an order after interacting with a product in AR. These results demonstrate the success of incorporating modern technology into the online shopping experience, which has resulted in higher user engagement and conversion rates for the brand.
7. Staples (Canada)
In 2017, a private equity firm separated Staples Canada into three pieces, resulting in significant changes. Staples was able to mix things up and look for a new commerce partner who was not only cost-effective but also flexible and capable of handling its expansion. Enter Shopify Plus, and here's what they discovered: They could run four times as many online sales promotions every day, achieved all-time high sales (particularly during the Black Friday Cyber Monday craze), and didn't even break a sweat during COVID-19; in fact, they continued to rock "Black Friday-like" sales for a full 30 days.
Kim Kardashian launched Skims in 2018, offering a variety of everyday underwear, shapewear, and loungewear in a variety of cuts and styles. Skims has collaborated with well-known companies such as Fendi and Nordstrom. Kim's highly successful shapewear line is now among the Kardashian-Jenner-owned brands powered by Shopify Plus. The shopping experience features an extensive range of functionalities, demonstrating the platform's endless customization features.
9. Red Bull
Red Bull uses Shopify to run a modern online store, taking use of Shopify Plus' global cloud-hosting infrastructure to ensure fast and optimized website. This is consistent with Red Bull's brand identity, which is built on speed and energy.
However, due to legal restrictions, Red Bull's official internet shop is unable to sell energy drinks online. Still, the corporation uses its web storefront creatively to provide Formula One products as well as Red Bull-themed clothes and accessories to its different international fan base.
10. Mr. Beast
Jimmy, alias MrBeast, is a renowned YouTuber who also demonstrates his entrepreneurial progress, steering toward the creation of a thriving commercial empire. Jimmy and his team have successfully started and expanded two businesses in recent years, ShopMrBeast (a retail store) and Feastables (a health-conscious snacking brand), both of which are based on Shopify.
MrBeast's success on Shopify is due to a combination of things, including different product offerings, a solid social media profile, clever relationships with influencers, and a well-crafted brand image. MrBeast has not only carved out a highly profitable niche in the e-commerce world, but he has also set a new bar for excellence in the online business field by smartly applying these techniques.
Allbirds, a $1.4 billion clothing company, built its own story, emphasizing sustainability in particular—a story that is effectively communicated through its Shopify store. The journey is intuitive, from telling its brand story to displaying its principles. Allbirds, known for making the world's most comfortable sneakers, expanded from its digital field to the physical space, wanting a similarly fluid store experience. Allbirds, which now has over 20 global stores, has seen increased conversions thanks to its unique buy in-store, ship to customer technology powered by Shopify POS. Also, smart inventory management has allowed for simplified stock levels, optimized shop space, and the use of up to 18 Shopify POS systems per store ensures fast client checkouts.
12. Fashion Nova
Fashion Nova has established itself as an important fashion ecommerce business, with revenue exceeding $400 million in 2019. Their unique advantage is that they provide affordable apparel for people of all shapes and sizes, breaking the fashion industry's traditional sizing rules. One impressive feature is their commitment to diversity, particularly in targeting to curvy women, which creates a sense of importance and respect among their plus-size clients.
What actually differentiates Fashion Nova is their brilliant social media strategy and use of user-generated content. Fashion Nova uses the power of Instagram to encourage consumers to take photos of themselves wearing their clothing for a chance to be featured on the site. This technique has been extremely effective in increasing interaction and deepening the brand's connection with its consumers.
TRIANGL, an Australian swimwear company, is one of the best Shopify stores, offering fashionable and athletic bathing suits to women all over the world. In just three years, TRIANGL grew from a $25,000 loan from friends to a $45 million annual revenue.
The simplicity of TRIANGL's Shopify website is one of its best traits. The homepage is text-free and features an interesting display of hazy vintage-style photographs of their bathing suits. This simple approach draws visitors' attention to the products' unique quality and design. An Instagram feed on multiple product pages showcases how TRIANGL apparel seamlessly transforms the appearance of its clients.
14. Netflix Shop
While Netflix mainly offers its streaming video through its website and app, it is growing to an e-commerce by using a Shopify store. The platform is used to sell branded apparel and accessories related to popular shows such as The Witcher, Cobra Kai, and Stranger Things, in order to meet the demands of committed fans. The Netflix Shopify store, which launched 2021, immediately gained popularity, and since then it has published more products of its multiple TV programs.
As we analyze the success of these businesses, these brands not only demonstrate the Shopify platform's wide features, but also highlights the strategic decision to use Shopify as an ecommerce solution. The platform's user-friendly design, diverse functionalities and adaptability have all been critical to their success.
Shopify stands out as an important instrument for small and fast-growing businesses looking to establish lasting relationships with their customers in the fast changing and competitive online market, whether when it comes to scalability, personalization, or sustainability. In simple terms, these examples demonstrate that Shopify is more than just an ecommerce platform; it is a evolving ecosystem that allows businesses to succeed and grow in the digital environment. If you’d like to explore Shopify and Shopify Plus for your own brand, we’re here to talk!